Meta Ads
Facebook and Instagram for 2117 of Sweden. One always-on sales campaign for the online store and awareness campaigns for the shops in Czechia, Slovakia and Poland.
- ROAS 5.0store campaign, October 2026as reported by Meta, 2.6 in GA4
- 113 ordersin October 2026as reported by Meta
- CZK 414krevenue in October 2026as reported by Meta, CZK 216k in GA4
- 100k peoplereached for the CZ, SK and PL shopsfor CZK 11k, October 2026
Online store: always-on sales campaign
Static ads and the catalogue in one campaign. I raise the budget step by step based on ROAS in GA4, not Meta's numbers.
Shops: local reach
Awareness campaigns for the mountain shops. The goal is reach and people in the shop, not website clicks.
Creatives
Black Friday 2025 and winter 2026. In Czech.
- Campaign structure
- Creatives and copy
- Catalogue and product feed
- Budgets by GA4
- Managed via Marketing API
Open to new opportunities
Looking for a full‑time role as an e‑commerce specialist. Prague or remote.
vala.tadeus@gmail.com